‘블루보틀’ 국내 1호점이 오는 5월 3일 성수동에 문을 연다. 지난 2017년 블루보틀커피가 한국 진출 확정 후 장소와 시점을 두고 뜬소문이 많았지만, 지난 18일 블루보틀코리아 공식 인스타그램을 통해 오픈 날짜를 공개했다.
국내 커피 시장 규모(2017년 기준)는 이미 10조원을 돌파했고, 단가가 가장 비싼 원두커피 시장이 급속히 확대된 영향과 이에 스페셜티 시장 역시 문턱이 낮아지면서, 세계적인 기업들이 눈여겨보는 시장이기도 하다. 블루보틀의 한국 시장 전략이 소비자에게 어떻게 영향을 미칠지 관심 있게 지켜볼 부분이다. 한편, 2호점은 올 상반기, 종로구 삼청동에 문을 열 예정이다.
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